"We Proudly Serve" Logo Guidelines!

Intro! 

The Starbucks brand is one of the most recognized and admired in the world. We believe our people and our products form the foundation for our marketing strategy. The uncompromising quality of our products and our focus on making a genuine, personal connection with our customers have enabled us to create uplifting experiences that currently define and differentiate us. And this has enabled us to inspire moments of connection that create a brighter outlook for ourselves and our world. That is the brand promise of Starbucks and the heritage entrusted to those who market the brand.



Logo Variations

Color Variations

Consistent adherence to the color guidelines will help build visibility and recognition of your association with the brand.

Full-Color Logo
In the preferred use of the primary WPS logo, the logo is Starbucks Green and white and is placed on a white/light-color background.
Full-Color Reverse Logo
Use when background color or imagery adversely affects the legibility of the wording. Note that background color or imagery cannot appear through the WPS logo nor can the logo be altered in any way including, without limitation, to make it fit any theme, ambiance or external environment. The WPS logo can only be used as shown here.
One-Color Black Logo/One-Color Reverse Logo
Use is limited to one-color or two-color printing where Starbucks Green is not available.

Logo Background Control

                                              Full-Color Logo

Use the full-color logo when the background color value is between 0% and 60% after conversion to grayscale.

Full-Color Reverse Logo

Use the full-color reverse logo when the background color value is between 80% and 100% after conversion to grayscale.

One-Color Black Logo

Use the one-color black logo when the background color value is between 0% and 80% after conversion to grayscale.

One-Color Reverse Logo

Use the one-color black Siren symbol with white type when the background color value is between 60% and 80% (after conversion to a grayscale).

Note: Apply the logo on light-color backgrounds whenever possible. Avoid darker background values and colors that provide insufficient contrast (e.g., Starbucks Green)

Logo Clear Space and Minimum Size

Clear space frames the logo, separating it from other elements such as headlines, text, imagery and the outside edge of printed materials.

The clear space indicated is the minimum. Whenever possible, allow more than this amount of clear space. Primary WPS Logo

Minimum clear space is at least 2X, where X equals the distance from the side of the Siren symbol to the widest part of the logo.

WPS Wordmark

Minimum clear space is equal to 150% of the height of the “B” letterform.

How Small Can I Go?

In the primary WPS logo, the Siren symbol should be no smaller than .35" (9mm) width, while the word Starbucks in the WPS wordmark should be no smaller than .5" (13mm) height.

Primary WPS Logo with the Operator's Logo

The primary WPS logo should be 1/3 of the operator logo size for pieces 8.5"x11" and under. The primary WPS logo should be 1⁄4 of the operator logo size for pieces larger than 8.5"x11". This helps reinforce the relationship (e.g., it’s Joe’s Café first and Starbucks plays a supporting role).        

My Starbucks Logo Design!